This year DUEM celebrates its 16th anniversary and continues their marketing push across Europe. The team presented at Cleantech Innovate 2018 in front of 400 investors at the historic Faraday Lecture Theatre in London’s Royal Institution back in March of this year. We saw incredible interest in the car, its technology and future platform opportunities.
One of the key aspects of our project is promoting our technology to a global audience and it is one of the key reasons for sponsors linking with us. No better opportunity exists than with Formula E, the world’s premier electric vehicle racing championship. DUEM are regular viewers and followers of the series given the clear links between our two competitions. The series has gone from strength to strength and provides an ideal opportunity to promote the project on the world stage.
To that end, DUEM have now attended 4 Formula E-Prix’s in historic locations across Europe. The team first exhibited in Rome, meeting key individuals, before taking our current generation solar car – DUSC – to the Paris round. The team saw incredible interest at the Paris E-Village, in front of tens of thousands of spectators and visitors from around the world. This continued at the Berlin round where the team promoted the project, this time in the Start-Up Zone within the old Tempelhof Airport. Most recently, the team travelled to the Zurich round – the first race held in Switzerland in over 60 years.
Check out our highlights reel here from the Rome, Paris and Berlin E-Prix’s below.
The next season of Formula E will be a step change with a brand-new car platform, combined with more teams and new drivers. The future is certainly electric and DUEM are very excited to be a part of this journey, working with Formula E to promote sustainable innovation to the masses. Stay tuned for yet more exciting news on the horizon; 2018 is far from over yet for DUEM!